Can You Make Money With Your Podcast?

Monetization was a hot topic at the 2007 Podcast and New Media Expo. If you’re creating content that people can view or download for free, how do you make money with a podcast?  If that is your goal? 

Some podcasters make money with product placement, advertising insertions, and sponsorships. 

If you're trying to attract advertisers or sponsors, consider creating a well-organized web site for your podcast that features (in addition to show notes) a media kit and a rate card.