DCPA Member Naomi offers tips on using WordPress and blogging.
Be sure to check it out.
Saturday, June 28, 2008
Bill Mandates Closed Captioning for Podcasts
A new bill has been introduced into congress that would target accessibility of web video. The "21st Century Communications and Video Accessibility Act of 2008" (
) covers about a dozen areas. The proposed law has Internet video captioning requirements.
Eighteen months after its enactment, the Federal Communications Commission must set up regulations and deadlines for "an appropriate schedule of deadlines for the provision of closed captioning of video programming distributed to the public over the Internet."
Three kinds of video would be affected:
- Material that has already been captioned for TV viewing
- Live programming
- Video that is "generally considered to be comparable to programming provided by multichannel programming distributors."
It is point three that is sticky. A whole lot of podcasts fall into this category. Closed captioning and transcriptions cost.... many podcasters see little if any profit from their shows. Always nice when congress sticks its nose in the Internet.
How about instead of sending money to worhless causes... they actualy fund this requirement.
How about instead of sending money to worhless causes... they actualy fund this requirement.
New Media Expo Coming Soon
Just a reminder that I'll be speaking at this year's
in Las Vegas. The event runs August 14-16 and I hope you can come out. My class is called:
Want to cut down editing time and give your show more polish? Learn how to create video podcasts using multiple cameras. Join veteran podcaster Richard Harrington as he shows how to harness multiple angles to improve your show. From concerts and live events to demos and interviews, multiple cameras will help you tell your story. Learn how to setup and match your cameras as well as essential editing techniques. This workshop will make multi-camera productions a snap.
Monday, June 23, 2008
Advertisers Begin To Target Podcasts
A great article about podcasters and advertisers....
I’ve often scratched my head how I can gather 2 million people each month... but advertisrs still go with magazines that deliver less than 25% of that. This article from Investor’s Business Daily is an important read. It also features a colleague of mine... Scott Bourne.
I’ve often scratched my head how I can gather 2 million people each month... but advertisrs still go with magazines that deliver less than 25% of that. This article from Investor’s Business Daily is an important read. It also features a colleague of mine... Scott Bourne.
Lend Me Your Ears: Advertisers Begin To Target Podcasts
Podcast audiences have branched out far beyond just geeks. And advertisers are starting to like them, too.
After having placed ads with Web sites and search engines, more advertisers are starting to spread their ad dollars to audio and video podcasts in an attempt to reach certain consumers.
After having placed ads with Web sites and search engines, more advertisers are starting to spread their ad dollars to audio and video podcasts in an attempt to reach certain consumers.
Tuesday, June 10, 2008
Shooting Progressive
Author and video podcaster Richard Harrington explains why he recommends shooting your video podcast in 24p (or 24 frames per second, progressive).
Friday, June 6, 2008
5 Tips for Launching a Successful Podcast
Emarketer reports that in in 2007, 18.5 million Americans tuned into podcasts. In four more years, the analysts projected that this audience will more than triple in size.
Ready to hop on the podcast bandwagon? Great! Check out these tips for launching a successful podcast.
- Podcast on a regular basis. You’ll earn loyal listeners if you podcast on a schedule, such as weekly, bi-weekly, or monthly. Try to upload your shows on the same day of the week.
- Keep your podcast episodes short and sweet. Online audiences have short attention spans. Five minutes is long enough. Anything over ten minutes is pushing it.
- Stick to informative and entertaining content. If you talk about information listeners really value, you can slip in a little promotion. A rule of thumb for email marketing is 85% useful content and 15% promotional content. It would be unwise to devote more than 15% of your air time to promotions.
Submit your podcast to iTunes. - Create a compelling podcast website. Your website or blog can feature your podcast schedule, announcements, and special offers, archive show notes, answer audience questions, and promote products or services.
- Measure your success. Some measurement tools to try:
- Google Analytics: tracks users and audio file downloads
- Feedburner: measures the number of unique subscribers per episode
- Podtrac and Volomedia: behavioral and demographic data
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