Podcast Audience is Growing Steadily

The Pew Internet & American Life Project conducts surveys about podcast and other online media usage.  According to Pew Researchers, the number of women and the number of people over age 65 who have downloaded podcasts has doubled over the past two years, and 19% of Americans have downloaded a podcast, compared with 12% in 2006.

The podcast audience continues to be educated and tech-savvy, with a wide range of incomes and ages.